Adrien Crouan and Karima Ammar, Belgian students at IHECS together with Brussels local authorities

Adrien Crouan and Karima Ammar, Belgian students at IHECS together with Brussels local authorities
STREET STORE - Free shopping for clothes and shoes for homeless people based on an open air pop-up store.
Social Purpose: 
Free shopping for clothes and shoes for homeless people based on an open air pop-up store. Products are collected from the crowd via advertisements on social networks such as Facebook. Volunteers are involved in the distribution of the products. The first sale took place in Brussels on 15/02/2014 at Boulevard Anspach. Maximum three articles for each individual. The products are displayed on well-designed cardboard boxes and are packed just like in a normal clothing store. The logo can be downloaded from the promoters' website.
Social Impact: 
Using digital means (social media) to provide wellbeing to homeless people (social inclusion) Better life for socially fragile group of people
Innovative Character: 
Crowdsourcing to collect clothes and shoes through social media awareness raising. Free distribution to the homeless. Individual initiative with support from local authorities. Local authorities can support the development of the concept in their city or at least provide the permite to use the public space for the open air shop to be organised.
Country: 
Scaling Trajectory: