Aedo rethinks the way to live culture, transforming the traditional fruition in an interactive, multimedia, emotional and participatory experience.
Starting from the know how of its members, and carefully analyzing the cultural market in its many peculiarities, needs and demands, AEDO develops the most effective communication strategies. Moreover, with a very strong component of scientific validity and cultural content, it creates a new, adaptable and unique format, useful in the construction of visual materials. This can ensure always different storytelling, to be adapted to each reality and fully scalable regarding the technology developed to manage multimedia content. Compared to competitors already working in the field of digital enhancement of cultural heritage, Aedo differs from more technical realities, for its informative mission to a general public. Unlike realities with the aim of involving mass, Aedo is based on the specific skills of the team (most of the companies working in the field of museum exhibits are communication agencies that do not focus their activities on the dissemination of culture) and on a specific use of technology. This latter is intended not to the spectacularization of an environment, but as a “familiar” mean of communication, to build up new paths of culture development, which is co-designed with the territories and conceived for the dissemination of culture to a large and heterogeneous public. Moreover, Aedo is currently the only technologic system of digital enhancement that generates 3D high-resolution restitutions of objects, or operating mechanisms of machineries, starting from photographic and digital video, without processing software and reconstruction.