Importing and distributing organic and fair trade wines through retail and network of local ambassadors. Working in a mindset of cooperative entrepreneurship, ecological and social impact,...
Social Purpose: 
Promoting sustainable living and food by using wine as an "enabler". Change mindset of consumer towards organic and fair trade. Increase market access of these products.
Social Impact: 
Increased penetration of organic and fair trade wines in the market what leads to higher incomes for the producers. Giving income opportunities to under-employed people by using a network of local ambassadors to promote the wines in their region.
Innovative Character: 
Combining professional expertise (wine educators & sommeliers) to promote organic and fair trade wines. Provide education and support to retail customers in order to better sale organic & fair trade wines.