Bond Beter Leefmilieu (BBL)

Bond Beter Leefmilieu (BBL)
Energy challenge for citizens through behavioural change
Social Purpose: 
Reaching out to citizens, both poor and middle class "green", to save up to 10% of energy during one winter. the campaign aims at increasing awareness and permanent energy savings. REduction of energy poverty and thus contributing to end of negative poverty spiral
Social Impact: 
this initiative has been copied in 10+ european regions (see website) via an EU funded project. The funding is currently finished, and the iniator in BE needs to rethink it's model.
Innovative Character: 
aimed only at behavioural interventions and processes, it has no financial barrier to e.g. poor. Throughout the capacity coaching, new services and interventions are being developed.
Scaling Trajectory: