clean advertisements on city streets and innovative communications to reduce environmental impact
Social Purpose: 
GreenGraffiti aims to reduce impact on the environment and to enhance consumer awareness of better choices available in the advertising sector.
Social Impact: 
It continuously measures the number of campaigns that would have been done otherwise.
Innovative Character: 
It is the first in the market with reduced impact advertising - continually developing new forms: from reverse graffiti to sand painting and milk paint.
Scaling Trajectory: