An international online community of Millennials addressing the concerns of their generation through empowering personal storytelling ( the user takes center stage and becomes a content producer)
Few, if any, initiatives address all of the challenges mentioned above and from an individual-centered perspective, in Romania and the region. The project empowers the consumer to take on the role of content producer by placing hers/his personal story at the center of the debate. By making it personal, heymarie.ro contextualizes as relevant for any young adult today issues that otherwise might seem too big, political or impersonal. It takes the generation Y struggling young adult and lets her/him voice out concerns, discoveries and expectations. Based on what social media has facilitated as ease and immediacy of content generation, heymarie.ro profits from the urge to share and turns the debate personal. By doing so, it makes visible small yet universally resonating stories of struggle that can be inspiring, comforting or mobilizing to a generation deprived of professional or personal certainties. Heymarie.ro provides a frame and editorial services, grows a community of peers and engages with them through online and offline events.