Integrated communications agency established in 1989 and dedicated on promoting energy efficiency use as well as sustainable development
Web application www.porabimanj.si (Spendless-energy) is a key product that was launched in 2013 and is already well established in Slovenia. It has over 47.000 unique visitors. We established 9 app partners, 5 for energy suppliers and 4 for key media (App partners are the companies who lease our application spendless-energy with our coordination, support and supervision). Application free of charge enables calculations of potential energy savings in 4 separate modules (transport, electric devices, cooling and heating) for housing, companies and public sector. We developed an innovative sales concept that supports grout of the platform. Every client opens a new door to the app for new users. We offer to clients a possibility to adopt app as an efficient sales tool that is a part of their web site. The brand Spendless-energy is the same also on our app partner’s web sites, so visitors know that calculations are independent and not influenced by the company who are hosting application in their web site. Also, we developed innovative promotional tool that is based on useful information for end users supported with results of Energy Efficiency Research - REUS that we continuously conduct every year in Slovenia and on our cooperation with key media. Our success with application www.porabimanj.si in Slovenia is proving our business model, which we adopting for launching the Spendless-energy app with flexible synergic support also to other countries. Our Platform includes innovative promotion concept, interdisciplinary synergic support of experts and marketing support for sustainable energy and equipment. Crucial for the success of the project is the interest of the suppliers who are hosting application on their web sites. For them is designed as an efficient marketing tool but in the way that doesn’t affect the independency of the application.