Le Mat - special places, special people, special values
To promote social entrepreneurship toward people in situation of social exclusion. The Mat has invented the concept of social franchising. The brand LE MAT – social entrepreneurs in tourism and the first manuals telling about a new specific know how have been experimented and developed since 1985. The Mat has created also the European Social Franchising Network. The social franchise is normally set up not to maximise profits, but to enable people to work together and share ideas. The founder is driven by a social goal, such as the employment of disabled people, the democratisation of the economy or tackling climate change. As such the social franchise has a social purpose and is often owned by its social franchise members but it is also a business that makes profits. Without these profits, it could not survive and grow and meet its social aims.