An online gallery to promote young contemporary art with a series of institutional activities: exhibitions, art courses and B2B.
Buying art is often seen as a financial investment that will gain value: so, something for very rich people. But lots of people buy in little galleries or in shops something that they really love to “put it on their empty walls”. So the innovation is creating an art gallery online, with a very wide choice that would make anyone buy the artwork they prefer. One of the innovative aspects of our art project is the strong use of new technologies to make the art field closer and more widespread than ever in any space and in any time. The creation of the webgallery and the community was carried out through: - the creation of the blog - communication by all major social networks (facebook, twitter, google+, youtube, pinterest, instagram) - the use of the latest developments in the SEO (Social Engine Optimization) and SMM (Social Media Marketing). In the near future, we will use three new tools for contact / communication: • the creation of "virtual exhibitions" to "approximate" new audiences and allow them to access to the exhibitions far from them; • the launch of an "app" for smartphones that allows the enjoyment of art at any time and context, with a great graphic quality, on devices that are increasingly being used by the younger generation; • the spread of performance / exhibitions through the network of "Web TV" so that events can be followed without space and time limits with technology, media, languages that "speak" in the same way of young people and involve them in an immediate and stimulating .