RubyMoon is a social enterprise that benefits women entrepreneurs in developing nations.
Social Purpose: 
OVERSEAS: Poverty reduction and women’s empowerment through employment and income. This is important because women create more stable and secure environments for children to flourish. WITHIN EUROPE: Employment and skills training within the ethical fashion sphere and sustainable business arena.
Social Impact: 
Our business model is circular: When RubyMoon sells a swimsuit we make a loan to a woman entrepreneur- she uses the money to create an income for her family. The entrepreneur returns the loan and we re-use the money to make two swimsuits which are then sold to make two loans. In this way we grow the amount of loans that we can make. We do this through In this way RubyMoon has made loans to lover 150 women so far. Evidence shows that where women have an income, they invest in the future: their children, education, housing and good nutrition. records its impact through a number of different measurement techniques, too numerous to mention here. 1. RubyMoon has recruited an experienced Financial Director to take us to the next business level 2. RubyMoon has a second designer producing designs for an accessories collection with a European sustainable partner 3. RubyMoon is moving to a wholesale model to expand our reach and customer base.
Innovative Character: 
RubyMoon is innovative because the focus is Women Helping Women- as a business it is unique because it is the only sustainable swimwear company dedicating 100% of its profits to women entrepreneurs in the developing world. We also train students through work placements and mentoring.
Scaling Trajectory: