Trading Times is an online skills-matching service – connecting the skills, experience & availability of over-50s with local employers – for the purposes of paid part-time/flexible work.
The Trading Times concept won the ‘Living well with dementia’ Design Challenge (Design Council & Department of Health, 2011-12). The team adopted a design-led co-development approach throughout the discovery and design process, adhering to the Design Council's 'Double Diamond' methodology for designing new services. The entire service functionality was co-developed with family carers, people over 50, small business owners and HR directors from large corporations. The team also conducted extensive market research to identify any like-for-like, substitute or overlapping competitors. Encouragingly, we found no existing UK service that looks to tap the valuable older person/carer resource pool. Trading Times’ ambitious marketing campaign, ‘The Age if No Retirement?’, has gained enormous support from central Government, key stakeholders, thought leaders and large corporations for its bold innovative approach to raising awareness about the opportunities inherent in a society that is living healthier for longer.