TwLetteratura is a social reading experience through Twitter. People are invited to read a text and share it by short rewriting. It popularizes classical literary works and makes people read more.
Social Purpose: 
Promoting books and reading practice, especially in contexts with low levels of literacy and at school.
Social Impact: 
We are currently developing a framework for measuring our performance in accordance to several parameters, such as user involvement, reading comprehension and text knowledge. Today we can assess the impact in terms of participants (Twitter users involved) and engagement (number of tweets, retweets and mentions) and dissemination of books. Our project involve thousands of people and generate up to hundreds of thousands of messages.
Innovative Character: 
The use of social networks for promoting reading. The concept can be extended from books to any other cultural content (art, music, theatre, local heritage).
Scaling Trajectory: