Two Fingers Brewing Co

Two Fingers Brewing Co
Two Fingers Brewing Co. is the only beer brand that gives back to the men that drink it, by giving all profits to prostate cancer charities
Social Purpose: 
We're joining the fight against the most common cancer in men, which by 2030 will be the most common cancer overall. 1 in 8 men in the UK will get prostate cancer, rising to 1 in 4 black men. Prostate cancer kills one man every hour, that's 10,000 men a year. As many men die from prostate cancer as women die of breast cancer, but awareness and support is tiny in comparison. In Britain we support Prostate Cancer UK, the leading UK charity for men with prostate cancer and prostate problems, by raising awareness and using our profits to help fight the cause. Beer is a global drink and unfortunately prostate cancer is a global concern, so international expansion is a natural next step for us. As we expand we hope to set up a global foundation that partners with local charities, in order to allow people around the world to join the fight against prostate cancer, simply by having a beer.
Social Impact: 
Two Fingers Brewing Co. raises awareness and funds for prostate cancer charities. We will make our first formal donation to Prostate Cancer UK at the end of our first full year of trading (Jan 2015), but have already sold thousands of bottles of beer and raised thousands of pounds. As a new member of the arc scheme, we are hoping to discuss ways to evaluate and present our impact with CAN Invest in the near future.
Innovative Character: 
There are very few charity beer brands in the world and Two Fingers Brewing Co. is the only one raising money for prostate cancer charities – which has a great fit with beer, since it’s a mostly male drink, and both the product and cause have global relevance.
Scaling Trajectory: