ULife maps the tourist itineraries with criteria of physical, nutritional, sensory and psychic accessibility. It will be enhanced museums, restaurants, churches, hotels, guides and transport.
Social Purpose: 
ULife promotes the principle of Universal Design, implementing a tourism for all, especially for people with special accessibility needs (aged people, disabled, family with babies or dogs, celiac, vegetarian , etc.).
Social Impact: 
An effective impact will be generated from the accessible culture dissemination. This let travel a lot of people with special needs , without offering social tourism or tourism that excludes, but offering appealing tourism itineraries for all. Making tourism more accessible is a social responsibility, but also a compelling business case to boost the competitiveness of tourism in Europe.
Innovative Character: 
It's a commercial answer to a market need nowadays covered just by non profit organizations. It's an understimated market, that show a huge gap between pro the tourism with special needs. Accessible tourism is about making it easy for all people to enjoy tourism experiences. According to the UN, an estimated 650 million people in the world live with disabilities. Together with their families, that means approximately 2 billion people are directly affected by disability, representing almost a third of the world’s population. More people have access needs, whether or not related to a physical condition. For example, older and less mobile people or people with pushchairs have access needs, which can become a huge obstacle when going on holiday. The European population is aging: by 2050 the number of people over 65 will be 3 times what it was in 2003, and the over 80s will be 5 times greater in number. For those people, travelling can be a real challenge, as finding the information on accessible services, checking luggage on a plane, booking a room with special access needs often prove to be difficult, costly and time consuming. They represent a huge market potential for tourism which today remains vastly under-served.
Scaling Trajectory: