Verein Neustart (Beneficial: Former Offenders) - Heinrich Staffler (Workshop acting manager) heinrich.staffler@neustart.at www.neustart.at
Verein Neustart (Beneficial: Former Offenders) - Heinrich Staffler (Workshop acting manager) heinrich.staffler@neustart.at www.neustart.at
Produce unique designed,high-end longboards upcycling snowboards,maximizes social impact: highintegration of employing young former offender,young women with social problems on production process
Innovative Character:
Leveraging social and environmental consciousness in the design, production, distribution, and branding of consumer products is not new, but has – so far – not been applied in this fully integrated way to the boarding market.
Longboarding is a fast-growing segment of the skateboard market and a highly appealing trend with mass-market appeal.
RUFFBOARDS offers a unique, holistic, and highly attractive package that combines high-end design, top quality and the trendy appeal of longboarding, with the social and environmental consciousness of the upcycling approach and a manufacturing process that integrates marginalized groups, and raises awareness about their condition. This combination is extremely attractive for the highly dynamic LOHAS segment (Lifestyle of Health and Sustainability –responsible consumers), who are the trendsetters and opinion-leaders for larger parts of society.
On the technology side, RUFFBOARDS has been innovating around the entire design andproduction process, resulting in a proprietary manufacturing and upcycling process that is highly scalable and can easily be replicated in various settings in order to allow for maximum impact
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